Two types of adverts uku

the first geico advert uses its recognisable slogan '15 minutes could save you 15% more on car insurance' in addition a symbolic/traditional feature i have realized is that they tend to show somebody frustrated for a long period of time. In this advert the effect of not using Geico is being looking like a caveman (ugly) whilst trying to get some advice some a therapist to top it off get a phone call from your mother. Seems like a wild copy of minutes ? but the advert is trying to imply that taking this 15 mintues out of your time to save money on car insurance can make you or look better resulting in the opposite fact of the actual advert (wasting time with therapist and being ugly).
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 How is Geico's Advert effective in selling and Promotion, we get a funny side to majority of Geico's adverts which almost make that, it's unique selling point but i feel it's unique selling point is it's slogan '15 minutes could save you 15% more on car insurance'. this increases its promotion because when ever the audience recognises some of its features (the voice, the circumstance) the feel the need to sing the phrase along which may it catchy. things that are catchy can make things go viral meaning an increase in revenue. although getting somebody to think a certain is inappropriate it is not appropriate due to the fact that it is not harmful through different genres such as it is not to explicit, but may actually be beneficial.


In the Nike wake advert the most recognisable image used in the advert is the nike slogan 'Just. Do. It'. Furthermore besides the slogan how else is Nike recognisable... the advert full of positivity showing people exercising which results in losing weight and getting fit. We can easily associate these movements (exercising) with positive emotions such as feeling refreshed and lively.

Why is the 'Nike wake' advert effective ? according to google when typing in 'how many obese people in the world' if there are over 2.1Billion obese people in the world and approximately at least 1billion people see it and they will get a  sense that wearing nike clothing gives you some sort of energy/power into losing weight or waking you up. Which almost makes your mind think that is the case when in all honesty it is which makes that product's promotion and revenue increase.

Furthermore, another way the promotion is achieved is through celebrity endorsement the audience feel if the celebrities are wearing nike they will be inspired by thier role models to wear it as well. Also, wearing a big expensive brand like implies that wearing the company will make you a better sports person.



How are they similar and different.

Firstly both of their aims is to create a revenue and to make your mind think a certain way. secondly the nike is almost a motivational video capturing different exercising moments in different locations which can make the audience in a more lively because there eyes are seeing several different colours and locations (because nobody likes to say in the same place). Whereas in the Geico advert it is not as lively because the are stuck in one location there is no music in the background (music is an entertaining factor to our emotions) and the dialogue used is all one tone. the caveman responds to the woman in a sarcastic voice 'why does it bother me' which almost implies to the audience that this lady is asking 'stupid, unnecessary questions'. Another way you can say they relate is by the fact that the both share a similar unique selling point which is their slogans.