Sectors Old Media Platforms Via broadcast

The advert i choose was the Evian Baby Advert. This advert is an example of a TV Broadcast ad because you can view it via TV Services such as Sky, Virgin Media & BT, as well as online on different platforms and Devices like YouTube(Laptop, Game Consoles + More) & 4oD(Tablet/Online).

As series of techniques have been used to direct its target audience. such as emotive imagery. During the advert we see grown ups turn into little kids/babies via their reflection and start having a good time (dancing). When we associate anyone or anything with babies we apply the effect that they are lively, always happy and adorable almost symbolising, When you drink Evian you will be a lively little Child again. Which also can represent its Unique Selling Point.

We feel a sense of positive emotions as we never usually get negative emotions from babies.

There is no real celebrity icon during the ad but showing three or four people (babies as well) acting, could suggest that they are almost the celebrity in the advert as the play the most important role in a 'World Wide Television Advert'