Pre Production

Assignment 3 Task 1 - 3 Feedback

Advert Graph Research

Advert Conclusion and self evaluation

When i first started my Pop up advert the conventions used were : background, colour, font and imagery.

the reason why there was so little conventions used across the pop up is because of the imagery. I used a grey background we in the middle of black and white, which could represent that it has a simply cool vibe/emotion towards the product. Furthermore, that background was used to make the headphones stand out. The headphones i chose for my advert really helped create a contrast in colour between the background and headphones (white, red & black). This headphones were centre stage of the Advert making audience acknowledge that the most important feature in the advert was the largest thing and the most oblivious thing to see in the ad was the headphones.

I feel the pre-pop up advert i made wasn't good enough to my satisfactory because, it looked to plan for me to find the advert entertaining, in addition, the target audience of my product is 16+ unisex but mainly males.There was no example of a unisexual target audience or any example of the age group the product was targeted at for example allowing the audience to share the advert via social media platforms such as Twitter & Facebook.

Another way i could have made it look more like a pop up advert after reviewing over pop up adverts the all had some common convention which was hyperlinks allowing the internet surfer to either close the ad or allow the ad to take them to another page displaying my information about the product being promoted.

my final point is the description, when people buy Headphones they should be some sort of description on the new features that may appear or a motto which grabs the target audiences attention which i didn't achieve in my first attempt.

However when redesigning my advert I considered all the features (from stylistic codes, to the target audience) which help me create a better final advert.

I Like how i added more realistic features such as the little hand representing the mouse, and interactive social media platforms such asTwitter, Facebook where they could share the ad. Which could result in the audience having access to share the information. Which would reach a larger target audience and make the employee of the advert much more interested into investing in the ad. i decided to adopt the technique of loads online adverts by adding common interactive features like the closing tap but the one of two features which i enjoyed which looked really interesting was the 'Watch the trailer' creating a imagery effect that if the headphones look this good with that small detailed summary of the headphones (which I will discuss next) then how could will the trailer be, which automatically gets the audience talking.

The description

I wanted to add a brief detailed description of product without displaying text which featured money. my short description 'NEWLY IMPROVED PADDED BASS WITH JUST A SWIPE' symbolises that it is an exclusive product due to the fact that you can interactive with the final product by using your hands (Swiping it).

Finally the best part about my advert which got all round positive feedback from my Peers, the target audience & client is the motto and definition. The motto is simply and effective B(the beats logo) yourself which shows a lot of creativity in relating to being yourself and expressing your style.

Simply if nobody understood the meaning behind 'B Yourself' then i added a cool definition to it.

In conclusion it was a really good online pop up advert however taking in all the feedback that was given i would next time add change the font and add my colour to represent a young diverse audience, take a look at more companies with pop up adverts and finally take time by planning my advert but doing small thins like primary research. but overall it is a really good online pop up advert and it is almost seductive in a musical way.

Final Advert Finished - Jeremiah

Pop Up Advert Draft - Jeremiah

Jeremiah - Alcohol

Principles/Rules & definition of alcohol advertisement.


the products should not be targeted at under 18s and shouldn't stimulate or encourage any examples of anti-socialism, violence, domestic violence in addition any signs of criminal acts or persuade the audience in one way or another that it is acceptable.

Anyone in the advert who appears to look under the age of 25 should not appear in the advert. there should also be seen on drinking suitable places such as pub not at work.


The advert below shows a man who doesn't have a recognisable age to him, walking around looking and acting drunk in the public domain which is in itself is a crime. The man appearing in the ad is naked although their is no sign of his gene-tiles what makes the ad inappropriate is that the man injures him self quite horrifically as blood is show as well which can be distressing to the viewer.



<iframe width="560" height="315" src="https://www.youtube.com/embed/ZT9m07BrDvo" frameborder="0" allowfullscreen></iframe>