In this Geico advert we learn that a couple began their lives happily ever after (After being married) almost to find it that they began they're lives together in a horrible cramped house for one year. we see several visuals of the couple looking and feeling depressed due to the fact that they kept on banging their heads against the ceiling which in thats hurts. Being stuck in one small bed which results the audience feeling the need to cringe or feel uncomfortable. In addition the only result the audience the advert can help with is by spending 15 minutes of your time to save 15% or more on car insurance.
This persuasive technique can almost manipulate the audience into feeling that they have to go for Geico's deal, a common motto used is 'every penny counts' which almost relates to this advert symbolising that that £2 you spend extra on mortgage could be gone but having a cheaper car insurance. Furthermore the audience can feel guilty as not saving money could mean not giving their loved ones such as kids, partners or friends vital things they could need ; money, gifts even to the extreme food.
Another persuasive technique used is imagery. the imagery created in the advert creates a sense of fear because you see the husband in the ad trying to walk without banging in his head which can result in the audience feeling 'I don't want my partner to feel like this, i want to live happily ever after and not feel cramped'. which is another way of making the audience feeling guilty almost that it is there decisions as to the fact they are not enjoying life to the fullest (once again return back to the motto 'every penny counts'.
Which makes this advert extremely secretive and persuasive.
https://www.youtube.com/watch?v=4CF9dn4OJsw
Pass (WT Merit)
ReplyDeleteYou have explained the Persuasive Technique