This is a New Media advert for fragrancy found on a website. It is a advergame.
The advert promoting the product of a fragrance, shows cartoon characters a Male and female gazing at each other, as the motto is 'The graphic novel written by you'. Fragrances are simply used in our modern life to make us smell good, which results in getting a variety of attentions the most recognisable one is the sexual. The advert is trying to imply that using you this fragrance will draw closer your sexual appeal/preference.
sector new media platforms examples
- Phones
- Gaming Consoles
- Apps
This is made as a new media product through the use of making it possible for the target audience to interactive with it. Making it being available through communication through Chat rooms, sharing it via Twitter & Facebook. In Addition the advert appearing on Gaming Consoles, apps and phones. Furthermore, it being a pop up allowing the audience to do certain things that makes it possible for them to interact such as 'read the story'. In conclusion all the techniques used make this advert a viral/ popular and interactive advert make the product simply. FUN!!
Another example is due to the fact the new media advertisement is interactive it allows company to have a great revenue because the audience will be ten times bigger than old media advertisements.
Another example is due to the fact the new media advertisement is interactive it allows company to have a great revenue because the audience will be ten times bigger than old media advertisements.
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