When i first started my Pop up advert the
conventions used were : background, colour, font and imagery.
the reason why there was so little conventions
used across the pop up is because of the imagery. I used a grey background we
in the middle of black and white, which could represent that it has a simply
cool vibe/emotion towards the product. Furthermore, that background was used to
make the headphones stand out. The headphones i chose for my advert really
helped create a contrast in colour between the background and headphones (white,
red & black). This headphones were centre stage of the Advert making audience
acknowledge that the most important feature in the advert was the largest thing
and the most oblivious thing to see in the ad was the headphones.
I feel the pre-pop up advert i made wasn't good
enough to my satisfactory because, it looked to plan for me to find the advert
entertaining, in addition, the target audience of my product is 16+ unisex but
mainly males.There was no example of a unisexual target audience or any example
of the age group the product was targeted at for example allowing the audience
to share the advert via social media platforms such as Twitter & Facebook.
Another way i could have made it look more like a
pop up advert after reviewing over pop up adverts the all had some common
convention which was hyperlinks allowing the internet surfer to either close
the ad or allow the ad to take them to another page displaying my information
about the product being promoted.
my final point is the description, when people
buy Headphones they should be some sort of description on the new features that
may appear or a motto which grabs the target audiences attention which i didn't
achieve in my first attempt.
However when redesigning my advert I considered
all the features (from stylistic codes, to the target audience) which help me
create a better final advert.
I Like how i added more realistic features such as
the little hand representing the mouse, and interactive social media platforms
such asTwitter, Facebook where they could share the ad. Which could result in
the audience having access to share the information. Which would reach a larger
target audience and make the employee of the advert much more interested into
investing in the ad. i decided to adopt the technique of loads online adverts
by adding common interactive features like the closing tap but the one of two
features which i enjoyed which looked really interesting was the 'Watch the
trailer' creating a imagery effect that if the headphones look this good with
that small detailed summary of the headphones (which I will discuss next) then
how could will the trailer be, which automatically gets the audience talking.
The description
I wanted to add a brief detailed description of
product without displaying text which featured money. my short description
'NEWLY IMPROVED PADDED BASS WITH JUST A SWIPE' symbolises that it is an
exclusive product due to the fact that you can interactive with the final
product by using your hands (Swiping it).
Finally the best part about my advert which got
all round positive feedback from my Peers, the target audience & client is
the motto and definition. The motto is simply and effective B(the beats logo)
yourself which shows a lot of creativity in relating to being yourself and
expressing your style.
Simply if nobody understood the meaning behind 'B
Yourself' then i added a cool definition to it.
In conclusion it was a really good online pop up
advert however taking in all the feedback that was given i would next time add
change the font and add my colour to represent a young diverse audience, take a
look at more companies with pop up adverts and finally take time by planning my
advert but doing small thins like primary research. but overall it is a really good online pop up advert and it is almost seductive in a musical way.
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