Principles/Rules & definition of alcohol advertisement.
the products should not be targeted at under 18s and shouldn't stimulate or encourage any examples of anti-socialism, violence, domestic violence in addition any signs of criminal acts or persuade the audience in one way or another that it is acceptable.
Anyone in the advert who appears to look under the age of 25 should not appear in the advert. there should also be seen on drinking suitable places such as pub not at work.
The advert below shows a man who doesn't have a recognisable age to him, walking around looking and acting drunk in the public domain which is in itself is a crime. The man appearing in the ad is naked although their is no sign of his gene-tiles what makes the ad inappropriate is that the man injures him self quite horrifically as blood is show as well which can be distressing to the viewer.
<iframe width="560" height="315" src="https://www.youtube.com/embed/ZT9m07BrDvo" frameborder="0" allowfullscreen></iframe>
Needs your statement that your advert will not break regulation:
ReplyDeleteCopyright use of images
Trademark of logos and slogans
ASA rules